Visual content boosts engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 15, 2021, 3:18 PM GMT+0

A BuzzSumo study found that Facebook posts with images get 2.3X more engagement. 

Marketers should consistently add high-quality visual content to their creatives and social posts to improve engagement. However, they should avoid using generic stock images or posting irrelevant and inconsistent photos. Marketers should make sure their visual content helps tell a consistent brand story. 

Each social platform has a different image dimension requirements, audience demographics and user expectations. Marketers should also avoid using the same imagery on all social platforms. Using the right filter can help brands stand out on Instagram while using images that clearly describe the content topic to earn more repins on Pinterest. 

Adding relevant images and screenshots as well as quotes and infographics can help marketers boost social engagement. Marketers should also add the brand logo and URLs on their pictures to enhance branding. 

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