Create evergreen content to boost traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 16, 2021, 2:29 PM GMT+0

Evergreen content remains relevant and useful over time.

Brands should create evergreen content to maintain website traffic consistently. Marketers can create new evergreen content by addressing consumer needs and their perennial questions. They can also repurpose their existing content into evergreen content to improve performance without giving excess effort.

The sales, customer service, product development and engineering teams can help marketers with useful topics for evergreen content. Additionally, having a repository of content that answers commonly asked questions can also help content creators find more time to focus on breaking industry news. 

Creating tutorials and how-to videos, or combining video and text-based tutorials in a single blog post, can help brands win customer confidence. These product-specific content pieces will always be useful and relevant among a brand’s potential buyers. But, brands should make sure their instructions are easy to follow, and visuals provide clear and concise descriptions.

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