Store intelligence planning drives sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 16, 2021, 2:31 AM UTC

Combining “store intelligence planning” with existing omnichannel strategies can help retailers understand consumers.

Despite the retail industry being impacted by the pandemic, physical retail is projected to generate £16 trillion in sales by 2025, as per an Active Consulting study. As technology, transparency, data ownership and user privacy disrupt conventional buying, developing innovative campaign targeting could help.

Leveraging store intelligence planning wherein retailers understand their stores' location and consumers, while using algorithmic expertise to collect data should improve audience targeting. Marketers can create a complete profile of their audiences and segment them based on demographics with store intelligence planning.

This allows brands to effectively measure their retail store’s reach and target consumers that are more likely to purchase from a store. Store intelligence planning can help brands leverage tech like augmented reality fields and gather data from privacy-compliant locations to target prospects.

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