Comms experts improve crisis management

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2021, 6:44 AM UTC

Being calm, not rushing to respond, and assessing relevant data can help brands communicate effectively through emergencies.

For brands to communicate with all their stakeholders and employees during crises, they must integrate simplicity, consistency, and honesty in all messages. Identifying the purpose of the business, training the right people to communicate and establishing procedures and channels can help brands communicate well.

Companies must set their priorities in relation to the business, employees and consumers before communicating. Employing communication experts, allows brands to craft appropriate messages and convey them via right channels.

PR professionals will help brands deliver key messages to employees, contractors and other relevant stakeholders. Drafting brief, clear, and consistent messages, backed by data can help businesses be honest in their communication to clients, vendors, and journalists, thereby building brand trust.

Read the original article

[5 minute read]