Encourage Influencers to be creative

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2021, 2:45 PM GMT+0

77% of influencers like working with businesses that let them work independently. 

Brands that encourage their influencers to be innovative are seen as risk-takers and upping the ante and often play well with their audience. Leveraging the influencers knowledge-base to design an independent, transparent and authentic strategy can help brands reach specific audience segments.

But, businesses need to track their Return On Ad Spend (ROAS) when running Facebook and Instagram influencer ads to assess if they on track to attain their campaign goals. Ensuring that their goals are SMART (specific, measurable, achievable, relevant, time-bound) can help them achieve campaign success.

Marketers should analyse the organic performance of their content before deciding on whether to run paid ads. Understanding and measuring customer engagement's various components - Likes, comments, shares, and reactions – can help track Social Media ROI.

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