IDFA rules see Facebook launch new site

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 17, 2021, 3:15 AM UTC

A dedicated gaming section will be available on the new site to help gaming apps monetise.

In response to Apple’s IDFA in-app tracking changes, Facebook has launched a new mini-site to offer alternate ad options and tools to its Audience Network partners. The new site will contain tips and resources for app monetisation via a hybrid monetisation strategy while providing the same user experience.

Brands can access information about their user base, resources, and stay updated on the latest monetisation trends with the new site. Facebook suggests app developers update strategies and create alternative approaches, as IDFA changes will reduce the amount of in-app user data accessible to marketers.

Facebook had made the bidding process mandatory in October to offset the impact from IDFA changes. Additionally, the company will introduce a new “Blueprint Course” on monetising with the Audience Network.

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