Cash reserves drop for small businesses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 18, 2021, 4:21 AM GMT+0

Alignable surveyed 3,316 small business owners across the US and Canada.

According to the report, small businesses are facing a cash crunch, as their cash reserves run low. The study finds that 32% of small businesses have cash reserves for only a month or less.

Moreover, over 15% of small businesses are running on no cash reserves. Minority and women-owned businesses are the worst affected. 47% of businesses owned by minority have cash reserves for a month or less, and 22% are operating with no cash reserves.

Businesses operated by women (39%) have cash for a month or less, while 19% have no cash reserves. Industry segments like retailers, restaurants, creative categories, and gym owners are the most affected by the cash crunch.

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