Influencer marketing helps build trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 18, 2021, 4:17 AM GMT+0

Brands must leverage influencer marketing to ultimately improve market share and increase share of voice.

Since the COVID-19 outbreak, companies have had to rely greatly on digital and social media in particular to generate brand awareness. Within the social media ecosystem, influencer marketing has proved to be reliable and effective in engaging audiences.

To recession-proof your company while reaching out to audiences at a time of economic uncertainty, use influencer marketing to boost a customer’s confidence to purchase. This can open up opportunities for social selling while building a sense of community among the audience.

Keeping changing consumer sentiments and needs in mind, use influencer marketing for customers to view a brand as authentic. Customer feedback from these interactions is helpful in tweaking brand messaging. Further, influencer marketing is typically more cost effective than other means of advertising. This helps brands maximise effectiveness.

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