Brands need to compete and win highly competitive and high-traffic keywords for better results.
To identify the competition, marketers should use tools that collect and provide intelligence and reporting around search engine results. They should identify their domain’s ranking by keywords and optimise the keywords they already rank on.
Marketers should compare their content with their SEO competitors and look for opportunities to improve their website. Content can be improved by changing the titles, using a more compelling image, adding videos and inserting more details about the buyer journey.
Republishing old content while ensuring that the URL and slug remain the same can help further SEO optimisation. Marketers should promote the republished content by sharing it via social media, email newsletters and email signatures.
[7 minute read]