Marketing operations can improve sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 22, 2021, 8:13 AM GMT+0

Create sophisticated and relevant content aligned with different consumer lifestyles to improve engagement.

As companies restructure operations amid COVID-19, marketers must develop new marketing strategies aligned with their business. Implementing marketing operations systems and technologies should help businesses enhance marketing efforts while ensuring new challenges are dealt with efficiently.

Further, marketing operations is critical for CMOs, as it helps them prove their department’s value by measuring, assessing, and reporting marketing efforts and boosting ROI. With marketing operations reducing communication and manual data work, marketers can better focus on the human element in their messages and improve consumer relationships.

Incorporating innovative channels into marketing operations like virtual/augmented reality can help brands provide immersive experiences. However, marketers must craft relevant content and connect with consumers at “a higher level”, as many are remote-working, and will likely be fatigued with hordes of marketing messages.

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