Quality videos enhance marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 22, 2021, 9:50 AM GMT+0

Video placements on channels like website, social media, YouTube, emails boosts engagement.

Creating videos can help brands attract, educate, convert and retain prospects while improving online marketing efforts. Evaluating video content types like explainers, webinars, sales pitches, and more would help brands create appropriate videos for each stage of the marketing funnel.

Placing explainer videos, behind-the-scene videos, sales pitch videos, how-to-videos, webinars on websites and social media can help attract consumers in the awareness stage. Ideal lengths of these videos could be from 30 seconds to 60 minutes. Videos about company culture, testimonials, and product demos are ideal for the decision making or action stage.

Businesses must establish goals, budgets and resources, target audiences and messages before embarking on video marketing. Crafting quality-videos with clear CTAs, compelling stories, personalised messages, and more can help brands reach goals and augment video marketing campaigns.

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