Conduct domain authority analysis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 23, 2021, 3:07 PM UTC

Websites with high domain authority are more likely to have greater SEO dominance. 

Marketers should conduct a domain authority analysis to find out how they stand among their competitors. The prestige and age of a website, quality of the information they provide, the relevance of the topics of their content and competition around the subject matter are the factors that affect a website’s domain authority. 

Using tools like SEMrush can help businesses examine their domain authority scores. A high domain authority help brands attract more audience attention and boost traffic and search rankings. Higher domain authority can also help businesses gain an edge over the competition.

Conducting domain authority analysis can help brands direct their marketing spends and efforts in the appropriate direction. It can also help marketers identify areas that can negatively influence their SEO. 

Read the original article

[6 minute read]