Use AI to understand search intent

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 23, 2021, 3:19 AM UTC

Artificial Intelligence (AI) can help brands research and discover new keyword opportunities and optimise PPC ads.

With AI being leveraged across industries, brands could do well to incorporate AI in their marketing mix. Implementing AI-powered chatbots can help businesses assist consumers in real-time, enhance customer service with minimal delays and blunders, and improve marketing efforts using interactive quizzes and engagements.

AI chatbots are also ideal for top-of-the-funnel marketing, as these bots can engage prospects in a “two-way” conversation through email, chat, and SMS. Providing an intuitive on-site navigation experience via AI-powered semantic search can help brands effectively understand their prospects’ search intent.

This helps marketers craft relevant product content, enhance search ranking and drive conversions. Offer personalised shopping experiences with AI recommendation engines to personalise site experiences and align content with consumers’ preferences. Brands can create keyword-optimised ad copies with AI.

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