Value-driven emails can drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 23, 2021, 4:39 AM GMT+0

Insights from researching consumers and their pain points can help marketers craft personalised emails.

While messaging app and social media sites have grown significantly, email remains an essential part of online communication, with 3.9 billion people globally using email regularly, as per Statista. Creating a content marketing strategy with email campaigns in the mix can help marketers boost email engagement rates.

To craft sales emails, focus on the recipient’s needs and write enticing messages that will engage prospects. Placing important information first like useful links and content, followed by calls-to-action can help marketers engage readers and drive conversions.

Write emails with a human touch and ensure the content is engaging enough to encourage action, to build genuine connections with the recipients. With 35% of email recipients opening emails based on the subject line, as per Convince & Convert, writing value-driven emails with clear subject lines should help.

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