Improve site SEO via competitor analysis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2021, 7:07 AM GMT+0

Assessing competitor’s social signals helps brands create valuable and relevant content and target the right audiences.

Conducting a competitor SEO analysis can provide brands insights into their competitor’s SEO strategies like keywords ranked for, backlinks used and more. Data from such an analysis can be leveraged to improve a site’s SEO and boost search ranking.

Leverage SERPs of search engines like Google and competitor analysis tools to effectively know who a brand’s competitors are, and identity the keywords they’re ranking for. Analyse competitor’s on-page SEO to discover keyword intent types, best performing content type, format and length.

An Off-page SEO analysis can shed light on the most suitable content to act as a link “magnet”. Compare your site’s domain authority (DA) and domain rating (DR) to the competitor’s. To improve DA, create high-quality SEO-optimised content. DR can be improved by earning more quality backlinks.

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