Improve website accessibility for reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2021, 4:08 PM GMT+0

Around 80% of news sites have accessibility issues. 

Businesses should improve website accessibility to protect their brand reputation, expand their reach and avoid potential legal penalties. Most countries, including the US, Canada and the European Union, legally require website accessibility. Accessibility can also help marketers explore unique opportunities and new revenue streams. 

Crowded pages with excessive content, ReCAPTCHA tests, poor linking and navigation, issues with forms and legibility are some of the biggest barriers to accessibility. Using a suitable CMS (Content Management System) can help marketers make their sites accessible to users with disabilities. 

Companies should also enable navigation via keyword and not just via mouse, as people with motor disabilities or vision issues can use a keyboard to scroll around freely. Structuring the website content can further help companies improve site accessibility as well as their SEO efforts.  

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