LinkedIn adds new engagement tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2021, 4:20 AM UTC

Brands can measure their employee advocacy program's reach and effect with new analytics tools on LinkedIn.

LinkedIn is introducing new resources for companies using the platform to ease their interactions with colleagues and improve engagement. "Recommend" and "Content Suggestions” listings have now been added allowing companies to share related posts and boost internal employee engagement.

Via the "Recommend" tool, page admins can curate organic content and suggest trending articles with "Content Suggestions" to employees. Originally intended to be part of Elevate, employee advocacy program on LinkedIn, the new tools will allow for more streamlined and focused branding efforts.

In addition, businesses can now post on LinkedIn Stories and utilise features like “swipe up” on their Stories framework. The company is also launching a new Products Page and bringing the Lead Gen Forms back to help companies build listings of products and generate high-quality leads.

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