Livestreams expected to stay popular 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 24, 2021, 3:24 PM UTC

With people continuing to stay at home, people are looking for meaningful ways to interact virtually.

Social platforms are introducing new features to keep their audiences involved and engaged. However, these changes make it challenging for brands, digital PR firms and social media marketing professionals to stay on top of their game. The pandemic has only further disrupted consumers’ media consumption habits and, consequently, businesses as well.

In a digital-first world, live streams are expected to remain popular as consumers get increasingly comfortable with virtual interactions. Platforms like Facebook, Instagram and TikTokbear out this trend,  seeing a continual rise in Livestream engagement.

Alexei Orlov, a marketing expert, said the “use of video as stories will increase since they appear to outperform photos and other posts.” The pandemic has also increased people’s interest in VR technologies, which allow for a deeper level of interaction.

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