Animations make sites interactive

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2021, 5:03 AM UTC

Leverage some of the latest site design trends to upgrade websites in 2021.

In addition to site speed, purpose, intuitive navigation and more, companies must be mindful of certain website design trends. One trend being observed is that of “hero” images and videos making way for bold, sans-serif fonts.

Overlapping and layering multiple elements like texts, images, icons, videos, and background shapes on websites delivers a dynamic experience. Scroll animation and 3D illustration can be used to make a site interactive. Websites could also use pastel color palettes and follow the “less is more” approach by incorporating minimalistic elements.

A Forrester report revealed that 70% of adults in the US trust recommendations from people online. Marketers could try showcasing user-generated content on websites. Neumorphism, which follows a minimal design, a white background, drop shadows, and pops of color will also be increasingly used.

Read the original article

[11 minute read]