Create educational content for Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 25, 2021, 1:16 PM UTC

Marketers should devote 25% of their Instagram content towards how-to videos or quick wins.

Companies should focus on creating Instagram content that educates their target audience. Educating existing customers as well as prospects can help brands foster consumer trust and position themselves as subject matter experts. Creating how-to content can not only help boost traffic but also improve chances of getting higher number of views, likes and shares on the platform. 

Businesses can also use Instagram as a platform to share content that tackles popular misconceptions about the brand. Creating content that overcomes objections and offers clarifications can help marketers boost credibility and build brand affinity.

They can also use consumer testimonials to support their statements. Marketers should also make sure Instagram captions are short, easy-to-digest and relevant. They can also turn long, value-based captions into a carousel in bite-sized pieces to engage audiences.

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