Boost SMB collaboration via cloud tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2021, 4:03 AM GMT+0

Trim down tools within the collaboration toolbox and focus on centralising collaborative work on a select few channels.

As remote working rises amid COVID-19, brands would do well to incorporate collaborative strategies into operations to communicate with their employees and stakeholders. Implementing cloud-based online notes platform with tag and search capabilities can help SMBs store employee information in a single place and access the data effectively.

Cloud-based communication platforms allow employees to respond to conversations and share ideas as per their time zone. Having real-time communication tools like chats can also help marketers to respond to and edit documents, while brainstorming ideas with teams.

Cultivate a culture of collaboration and invest in team building activities to enhance teamwork and bonding. Conducting virtual employee activities like virtual escape rooms, drives engagement and collaborations and prevents burnouts.

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