Boost SMB collaboration via cloud tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2021, 4:03 AM UTC

Trim down tools within the collaboration toolbox and focus on centralising collaborative work on a select few channels.

As remote working rises amid COVID-19, brands would do well to incorporate collaborative strategies into operations to communicate with their employees and stakeholders. Implementing cloud-based online notes platform with tag and search capabilities can help SMBs store employee information in a single place and access the data effectively.

Cloud-based communication platforms allow employees to respond to conversations and share ideas as per their time zone. Having real-time communication tools like chats can also help marketers to respond to and edit documents, while brainstorming ideas with teams.

Cultivate a culture of collaboration and invest in team building activities to enhance teamwork and bonding. Conducting virtual employee activities like virtual escape rooms, drives engagement and collaborations and prevents burnouts.

Read the original article

[4 minute read]