Leverage influencer marketing in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2021, 9:25 AM GMT+0

89% of marketers believe influencer marketing is effective, according to SocialPubli’s 2020 Influencer Marketing Report.

With a majority of marketers considering influencer marketing as an effective communication strategy, it is imperative for brands to include it in their 2021 marketing plans. For 42% of marketers, influencer marketing leads as the top ROI-generating marketing strategy.

The results of influencer marketing have been as good or better than pre-COVID levels for 90% marketers. 54% of respondents reported using automated platforms and agencies to execute influencer marketing. Instagram is the platform of choice for 96% of marketers for influencer partnerships.

Nano-influencers and micro-influencers are preferred choices among marketers, with 88% of marketers wanting to work with influencers who have 100,000 followers or less and 35% with influencers who have less than 10,000 followers. However, determining the authenticity of influencers’ followers is the primary challenge for majority of marketers.    

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