Offer value through social media content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2021, 6:28 AM UTC

Brands should maintain authenticity and offer additional value through social storytelling.

Companies must listen to their audience to understand what the potential buyers desire from the brand, apart from the core products and services. Offering value added services, like hosting live chats on social platforms to answering consumer queries can help marketers foster long-term customer relationships.

Marketers should avoid posting the same content across all platforms. Instead, create content tailored to each specific platform. Enabling social listening can help marketers identify trends and opportunities. Marketers can combine these insights with the brand’s social marketing objectives to create content that resonates with audiences.

Collaborating with influencers and users to co-create social content can help brands boost credibility and authenticity of their content. Encouraging audiences to create user-generated content can further help companies improve customer relationships.

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