Twitter tries out subscription feature

New Ideas in MarketingEssential news for marketers, summarised by YouGov
February 26, 2021, 7:35 AM GMT+0

Special content could include access to exclusive tweets, to other user’s direct messages or audio conversations or paid newsletters.

During the recent Analyst Day event, Twitter shared the concept of “Super Follows”, an account subscription service, wherein users can charge followers for special content and experiences. Following the announcement, shares of the company grew significantly, and sales and user growth projections trended upwards through to 2023.

Twitter recently acquired the newsletter start-up Revue and is thinking of adding "tipping", enabling users to contribute money to accounts they follow and making Tweetdeck chargeable. However, executives note that much of the company's sales will come from targeted advertisements.

In addition, Twitter also wants to “double development velocity” by 2023, which means “doubling the number of features shipped per employee.” Jack Dorsey, CEO of Twitter, also addressed the concept of paying for "unlocking" content in a recent interview.

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