Leverage livestreaming opportunities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 01, 2021, 3:07 AM GMT+0

Livestreaming can help brands reach and engage audiences in an authentic way.

With COVID-19 precautions resulting in people staying at home, establishments across the board took to livestreaming. As a result of this, livestreaming saw significant growth in 2020. An eMarketer study found that Twitch, the streaming platform’s users, grew by 25% to 41 million users in the last year.

Consumers’ need for human connection accelerated the growth of livestreaming in a short span. Unlike in a TV show, consumers can interact with a livestream host, making the content format unique in itself. Moreover, livestreams are a relatively new content format that offer immense opportunities for marketers.

A renowned content strategist Christoph Trappe says, “Livestreaming is a way to reach the audience you’ve spent years building.” Marketers can use livestreaming to host relevant discussions, webinars, gameshows, sales events, or to share funny and entertaining everyday moments.

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