A clear site design can boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2021, 5:49 PM UTC

With around 12-24 million ecommerce sites existing on the internet now, catching consumer attention is a challenge.

To boost conversion rates, ecommerce companies should start by optimising their website loading speed. Marketers should optimise their website images for both desktop and mobile, while maintaining image quality.

They should also create compelling product pages that align with the interest of the brand’s target audience. The product pages should have a straightforward, friction-free design to avoid confusing website visitors. Adding a clear call-to-action along with a 360-degree view of the product and an SEO-optimised yet conversational product description to the product page can help ecommerce brands boost sales.   

Ecommerce companies should also optimise their content for the visual search to improve search rankings. Submitting an image sitemap to Google can help brands make sure their images are correctly indexed.

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