Align visual content with user interest

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 04, 2021, 2:49 PM UTC

Marketers should create relevant and engaging visual content that resonates with their target audience.

Before creating any visual content, companies should know their target audience. Conducting research can help brands identify their potential buyers’ preferred platforms and understand how consumers use visual content.

Marketers should use those research-based insights to create relevant and engaging visual content that matches the brand’s marketing goals and resonates with their ideal customers. Though companies should experiment with different visual content types, they should also ensure that their content consistently matches the branding guidelines.

Businesses should also consider simplifying visual content by avoiding heavy text and cluttered information. It can help companies convey their message to their potential buyers in a frictionless manner. To further entertain and engage buyers, marketers can use dynamic and diverse visual content like GIFs, infographics and short videos.

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