Include Clubhouse in the marketing mix

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 04, 2021, 5:28 PM GMT+0

“Clubhouse” is a growing, invitation-only audio-based social platform and already has around 10 million weekly active users.

While text-only social media can be impersonal, and video chats can become overly-personal, people are increasingly turning to audio. Organising shows on Clubhouse – an audio-only platform – can help brands expand their reach and effectively connect with audiences who are reluctant to join video-only social platforms.

The platform already counts major tech celebrities like Mark Zuckerberg and Elon Musk as members.  The app offers three types of rooms: Open room (Anyone can join); Closed rooms (Invitation-only), and Social Rooms (Open only to followers).

Since the content on this platform are deleted as soon as a conversation gets over, marketers can create FOMO to attract audience attention. However, this platform still lacks analytics, which makes it challenging for marketers to measure their marketing initiatives' success.

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