Include Clubhouse in the marketing mix

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 04, 2021, 5:28 PM UTC

“Clubhouse” is a growing, invitation-only audio-based social platform and already has around 10 million weekly active users.

While text-only social media can be impersonal, and video chats can become overly-personal, people are increasingly turning to audio. Organising shows on Clubhouse – an audio-only platform – can help brands expand their reach and effectively connect with audiences who are reluctant to join video-only social platforms.

The platform already counts major tech celebrities like Mark Zuckerberg and Elon Musk as members.  The app offers three types of rooms: Open room (Anyone can join); Closed rooms (Invitation-only), and Social Rooms (Open only to followers).

Since the content on this platform are deleted as soon as a conversation gets over, marketers can create FOMO to attract audience attention. However, this platform still lacks analytics, which makes it challenging for marketers to measure their marketing initiatives' success.

Read the original article

[7 minute read]