In addition to merely having an Amazon Storefront presence, it needs to be marketed effectively to achieve desired results.
Amazon Storefront is a free, customisable, dedicated site space within the overall Amazon website where businesses can open their online retail stores. Best suited for SMBs, through Storefronts, brands can get a unique Amazon URL, boost brand awareness and promotional efforts, and benefit from Amazon’s traffic volumes.
A brand’s story can be conveyed through the use of images, videos, and copy, apart from keyword-powered product listings. Once a Storefront has been published following Amazon’s manual review, target consumer based on their pain points.
Stores must be mobile optimised and be prepped for performance measurement. Leverage Amazon’s Demand Side Platform (DSP) to advertise within and outside of the platform. Businesses could also make use of sponsored product and brand ads.
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