Like TikTikok and Instagram Reels, YouTube Shorts is a vertical short-form video platform that lets users create videos of 15-seconds or less.
Unlike Instagram Reels and TikTok, content on YouTube Shorts will not disappear after a certain period. The format is expected to debut in the US in March this year.
Though YouTube Shorts is not yet live, marketers should start optimising their short YouTube videos. Adding “#shorts” to descriptions of videos that are 60-seconds or less can help improve the chances of short videos appearing “on the Shorts shelf of the app.”
Identifying relevant and useful short-form video topics can help brands be ready for YouTube Shorts. Marketers should also conduct a short-form video audit to be prepared to test them on Shorts when the platform launches.
[7 minute read]