Educate to sell on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 08, 2021, 4:34 PM UTC

Marketers should create quality content on social media without sounding too "salesy" to instil trust among prospects.

Businesses should focus on delivering more value on social media by addressing customer pain points and providing relevant solutions.  Offering educational solutions through social media can help deliver value and address consumer pain points simultaneously.

Conducting live streams on social media or creating free guides, like eBooks, can educate prospects. Hosting webinars or posting informative content can add more value and encourage customers to make purchases. To better understand customers' needs, marketers should practice "listening" and track user sentiment on social media.

Responding to customers' questions, looking into their feedbacks, and sharing user-generated content can help marketers establish a rapport with their prospects. Creating inspiring content that reflects customers' beliefs can compel visitors to click such posts, thereby boost conversion.

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