Offer personalised shopping experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 08, 2021, 1:10 PM UTC

A recent Zissu study found marketers see an average of 20% increase in sales when offering personalised experiences.

With the COVID-19 pandemic pushing more consumers online, overall ecommerce sales saw 40% year-over-year growth in 2020. As this momentum is expected to continue, brands must capitalise on this opportunity to maximise online sales.

With more than half of consumers expecting ecommerce brands to anticipate customer needs and make relevant offerings, brands must focus on personalised shopping experiences. Offering appropriate product recommendations can help brands upsell and cross-sell products while also improving the overall shopping experience. To further boost conversions, ecommerce brands should simplify checkout processes and offer guest checkout options.

Having a return policy can help brands foster consumer trust and boost conversions. As 72% of customers read reviews before taking any action, marketers should highlight positive customer testimonials to boost sales.

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