Marketers should embrace “Agile CMS”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2021, 4:15 PM UTC

Agile CMS – a term coined by Forrester – is the latest technology that enables both IT and marketing teams to work towards a shared purpose. 

Most existing content systems cannot support the needs of IT and marketing teams simultaneously. Headless CMS had potential, but the separation of frontend experience from the backend content repository and management resulted in marketing teams losing control of the experience creation. 

Digital Experience Platforms (DXPs) had similar limitations and complexities. Agile CMS is a technology that does not require a deep developer involvement, letting both IT and marketing teams work efficiently towards a shared purpose. 

Agile CMS provides a content hub – a single repository – that can be accessed by all teams associated with it. Its in-built collaboration tools can help marketers improve their overall business ROI. The technology can further help brands create a sophisticated customer experience that resonates with their target audience.  

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