Being selective about newsjacking relevant trends can help businesses follow news that resonates the most with their audiences.
Newsjacking ongoing trends is a content marketing approach that lets brands create valuable content on trending topics while earning the benefits of extensive press coverage. Companies can leverage newsjacking to deploy well-timed blogposts or media placements on current events to enhance their brand image and boost website traffic.
However, marketers must ensure the trending topic is relevant to their organisation. Considering factors like topic relevancy, targeted audiences, project priorities and thought leadership expertise can help brands newsjack trends that are most relevant.
Having the appropriate newsjacking tools and strategies in place can help marketers create content topics that drive brand awareness and augment engagement. Monitor trends in real-time with social listening tools like Google trends and evaluate online conversations that are gaining traction.
[5 minute read]