High CTR keywords improve PPC campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 10, 2021, 5:35 AM UTC

Brand awareness can be boosted by 80% with the use of PPC ads.

Given that PPC ads contribute to building brand awareness and sales, marketers could do well to improve PPC campaign performance. The goals of a PPC campaign must be realistic and can range from growing site traffic, attracting more subscribers or downloads, and generating sales.

Keywords chosen must be high-performing ones and deliver high click-through rates (CTR). To optimize keyword score, focus on the factors it depends on. These factors are click-through rates, site landing page experience and relevant keyword usage in ad copy.

The ad copy must be crafted so that it differentiates the brand in the market and is eye-catching. It must also include relevant calls-to-action.

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