Leverage VR to support sales efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 10, 2021, 5:54 AM UTC

Companies can automate and optimise sales efforts with virtual reality (VR).

VR tech can help businesses augment their sales enablement processes while developing personalised selling tactics to meet their prospects' expectations and demands. To leverage VR, create virtual sales enabling environments to effectively demonstrate products and services and stand out from the competition.

With VR environments being more emotionally engaging, brands can leverage the tech to glean positive responses from their consumers and boost interactions. Further, companies can drive collaborations between departments, as VR aids emotional engagement and delivers enhanced team-building user experiences.

Brands can also use the VR tech to create virtual training programs for employees to improve their soft and hard skills like communication, teamwork or learning a piece of equipment. VR helps businesses reduce expenses like the cost of renting out a physical space for staff training, retail stores, and more.

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