Leverage YouTube to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 10, 2021, 4:35 PM UTC

Studies show that 70% of viewers bought from a brand after spotting it on YouTube.

Despite YouTube being the world’s second most used social platform, only 9% of small businesses use YouTube for marketing activities. Consistently creating YouTube content that aligns with brand values, styles and business objectives can enhance selling efforts.

With most customers considering product reviews before making a purchase, businesses should upload product review videos on their YouTube channel. These review videos should inform customers why they need a product and how it improves their lives. Brands can also co-create product review videos with relevant YouTube influencers to expand their reach.  

Creating how-to videos can further help companies establish thought-leadership and trustworthiness. However, marketers should keep their videos short and impactful, ideally limiting them to two minutes. They must also add a clear CTA to increase conversions.

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