Americans are eager to shop in-store

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2021, 5:50 PM UTC

A recent Resonate study tracks US consumer sentiments across topics including shopping, finances and travel.

The study found US consumers are now eager to return to brick-and-mortar stores, with 49% of Americans mentioning in-store browsing and buying as their top shopping preference. As a result, curbside pick-up and same-day delivery are losing their sheen. Consumers are also slowly returning to in-restaurant dining.

But, 60% of consumers believe “normal” travel would not resume until September this year. On a positive note, consumers reported an improvement in their personal finances. Around 31.3% of respondents said they live comfortably, while 22.4% said they are “not at all worried” about their finances.

With the increase in personal finances, consumer spending has also slightly increased. But, consumers are still having doubts about the “return to normal”. Nearly 11% also believe life will never return to normal.

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