As consumers expect hyper-personalisation, brands must personalise experiences across the consumer journey.
Consumer expectations have significantly grown since the onset of the pandemic, and businesses must adapt to the new expectations to enhance their marketing campaigns. Knowing the customer segment via segmentation and personas from the ground level like cities and zip codes is necessary amid COVID-19, to communicate personalised messages.
Today consumers expect personalised content, commerce, community and convenience, and brands must leverage machine learning and data to meet their expectations. Further, with data and algorithms evolving brands now must leverage performance marketing strategies to generate leads.
Having a balanced tech stack along with human enablement tactics can help brands understand data effectively, bolster customer relationships and drive the modern marketing approach. With factors like sustainability, and truth growing in importance, supporting these values and emphasising marketing among C-suite can help brands succeed.
[10 minute read]