Instagram Lite launched in 170 countries

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2021, 5:28 AM UTC

The focus of this version of the app will be on video and messaging.

Having been in the testing phase since December 2020 in India, Instagram has officially launched Instagram Lite across 170 countries via Google Play Store. Prior to this, a Lite version was first tested in 2018, its testing ceased sometime last year.

The recent Lite app will need 2MB to download and won’t have capabilities like Dark Mode, end-to-end encryption and shopping. Further, users of this app can view Reels but will lack access to the capabilities to create Reels.

As per Facebook’s Tel Aviv director of product management, Tzach Hadar, the company wants the Instagram experience to “remain fast, high-quality and reliable, irrespective of the device, platform and network people are on.” A team each, based in Tel Aviv and another in New York, developed the Instagram Lite app.

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