Tactically leverage Twitter to stand out

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2021, 4:52 AM UTC

Tracking Twitter metrics can help businesses monitor campaign performance, increase followers, and boost engagement and sales.

For brands looking to bolster their presence on Twitter, here are some marketing tips companies can incorporate into their marketing mix. Creating short and simple videos on quick tips and tricks or hashtag campaigns consistently can help brands stand out from their competition on Twitter.

Planning Twitter posts ahead of time for trending holidays allows businesses to gain exposure and improve their marketing efforts on Twitter. Marketers must highlight the products and services on offer to ensure prospects know about them.

Leverage features like Twitter Spaces to create live audio-only posts and hold flash sales to provide value to consumers and increase sales. Brands can utilise options like conversation targeting to craft and serve relevant ads to the right audiences.

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