B2B marketers need to know their clients to create compelling content.
Marketers need to create content that informs, educates, and helps their business clientele effectively target B2B buyers. Using meaningful and relevant keywords in branded content can help B2B marketers reach their potential buyers.
Interacting with clients can help marketers find out what they care about and what factors they consider while making a B2B purchase. Marketers can use these insights to gather a seed list to build a list of valuable keywords. They should also review their content across all channels to identify content gaps and opportunities.
Using tools like Search Console can help marketers determine their rankings for specific keywords. Researching their competition's content can help generate content that answers unanswered client queries.
[11 minute read]