Amplify online marketing activities 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 12, 2021, 5:44 PM UTC

While people are still staying at home, focusing on online channels can help businesses reach their potential clients. 

The COVID-19 pandemic has changed lifestyles, media consumption habits and shopping behaviour. So, companies must reset their buyer strategy to drive post-pandemic recovery. Instead of investing across the board, marketers should focus on online prospecting, lead generation, and sales. 

They should invest in an aggressive digital marketing plan and implement result-oriented tactics like pay-per-click and account-based marketing to get quick, effective and sustainable outcomes. Investing in conversational technologies that help consumers with remote buying and self-service support systems can help further business goals. 

Companies should make sure their sales teams are available for personalised interactions. Aligning sales and marketing teams can further help companies generate high-quality leads with ease. They should also ensure that both teams are working towards retaining loyal customers. 

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