With Google rolling out Core Web Vitals update in May this year, faster sites will rank higher on SERPs.
Google says that a one-second site speed improvement can boost mobile conversions by up to 27%. As 70% of consumers are now buying on mobile, ecommerce businesses must optimise their site speed to increase profits. Studies show improving site speed can also enhance repeat businesses and improve customer loyalty.
With Google including new page experience signals in May 2021, brands must improve their website speed to boost search rankings. Conducting a site speed audit before May can help businesses improve their site speed in time for the update.
A site speed audit can help marketers analyse their current site speed and identify the areas of improvement. While making any changes to the site, website developers should also make sure their site speed is not negatively affected.
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