Optimise product page's SEO to sell

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 12, 2021, 4:12 AM UTC

Rewarding consumers with discounts can help ecommerce stores retain consumers and build loyalty.

To increase site visitors and to convert them, brands need to establish marketing goals for their ecommerce business. Investing in SEO strategies and optimising products pages makes it easier for search engines to find brand stores online, thereby boosting traffic, and improving organic ranking.

Marketing products on social media can help brands effectively target prospects, capture leads and boost the performance of their online store. Deploy signup forms to collect information on store visitors, and create email marketing campaigns to pursue, nurture and ultimately convert leads.

Offering relevant upsells and cross-sells based on consumers’ previous purchases and items on their product pages can help brands increase their order value and boost sales. Analyse and ease customers’ journey via easy check-out pages and diverse payment options like PayPal to reduce cart abandonment.

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