Track website traffic on the regular

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 12, 2021, 6:16 AM UTC

Brands must consider website traffic and conversion rates as major KPIs to measure content marketing performance.

While consistently creating content can help brands effectively reach their potential buyers, they need to regularly monitor their KPIs to ensure their efforts are in the right direction. Marketers should track their website traffic and outreach to make sure they are not attracting irrelevant audiences.

Measuring bounce rates can help marketers determine whether their content attracts the audience the brand intends to target. Simultaneously, analysing bounce rate can help brands understand whether they are delivering the content their target audience wants.

Marketers can find out how engaging a content is by checking how many users are actually responding to their call-to-action. It can also help marketers identify and place any missing components, helping boost engagement rates.

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