Businesses should tailor their email outreach according to the receiver’s niche, needs and audience interests.
Personalising link-building outreach can help brands earn quality backlinks from high-authority websites. Earning backlinks from reputed sites be challenging, especially during a time of crisis. So, marketers must clearly state how their content would help the backlink provider’s audience in the context of “pandemic life”.
Respectfully and professionally following-up on outreach emails can help marketers improve their chances of earning backlinks. However, they must be sensitive and polite in their follow-up emails. Using a humorous or aggressive approach can be harmful to the brand’s reputation.
Marketers should look for link-building outreach opportunities beyond emails. They can capitalise on videoconferences to pitch their outreach. Marketers can also use the screen-sharing feature on videoconferences to show clients exactly where and why their content would fit in.
[6 minute read]