Take an Agile approach to experiential

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2021, 2:35 PM UTC

Developing omnichannel experiences across digital, social media and PR can help brands offer resonating experiential experiences.

With the pandemic disrupting physical events, tech like virtual reality (VR) and augmented reality (AR) transformed experiential marketing for brands and marketers. With the coming together of live and digital experiences in the new normal, brands can adopt some experiential strategies to enhance marketing efforts.

Having an agile approach while considering consumers attitudes and feelings amid the pandemic can help marketers adapt to the changing market dynamics and create valuable experiences. Borrowing tactics from other industries can also help brands mimic experiences that are relevant to their consumer base.

For example, Twitch’s strategy of live-streaming esports had many brands and marketers imitating their plan to boost their own experiential experiences. Companies must establish their goals ahead of the year and be flexible in restructuring them to provide authentic digital experiences.

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