The move comes as fashion labels review strategies to include social media and a new focus on individual presentations.
Major fashion houses like Ralph Lauren, Michael Kors, Burberry, Gucci, Balenciaga, and more have decided to give the New York Fashion Week a pass. Skipping fashion week and delaying their own shows will allow fashion houses to sell closer to the season and match public presentations with the in-store items.
Most fashion brands will be hosting their own events to attract consumers. Brands like Gucci have already done away with their seasonal collection completely in a bid to increase in-store footfall.
Some industry watchers have suggested a global event spanning Paris, New York, Shanghai, Milan, Tokyo, or London spread over the year instead of the current month-long circuit. Such a move could be profitable for design houses as fewer events will save money.
[2 minute read]
