UGC on social media can drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 15, 2021, 1:39 PM GMT+0

Planning for content designed for short-lived social media features like Stories allows marketers to develop consumer relationships.

Creating engagement and user acquisition campaigns on social media platforms can help B2C companies craft dynamic social media strategies and enhance their marketing efforts. Brands can leverage user-generated content (UGC) by persuading consumers to share feedback on posts to gather social proof, build trust and augment sales.

With Instagram’s Reel increasing in popularity, marketers should create Reels content and collaborate with relevant influencers in their niche to promote their brand. Integrating and producing video content can help brands drive awareness and boost engagement on social media platforms.

Implementing social listening tools and launch polls allows for sifting through brand conversations while collecting valuable insights about prospects. Crafting personalised messages and ads and conversing with consumers on messaging platforms like WhatsApp and going live can help brands further augment engagements.

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